Cheil Korea and Cheil Hong Kong have been named to Asia’s Top 10 Most Awarded Agencies in Campaign Brief Asia Creative Rankings, landing fourth and ninth respectively.

Launched in 1995, Campaign Brief Asia Creative Rankings tabulates the results of major international and regional award shows. The latest Creative Rankings charted award-winning performances from 1 January 2023 to 31 December 2024 of more than 200 agencies in 12 markets in Asia.

A Bronze in Direct went to "Try Galaxy Fold Experience" by Cheil Worldwide. To get iPhone users to experience Galaxy Z Fold for themselves, the first-hand demo where two iPhones are synced and placed side-by-side transforms into a single, immersive Galaxy Fold interface where users can watch, play, and see the difference for themselves.

Cheil Korea and Cheil Hong Kong have been ranked in the top 10 for two consecutive years, as well as topping each market. In particular, Cheil Hong Kong has maintained the top spot in Hong Kong since 2018, proving its constant creative excellence.

Key campaigns from both agencies contributing to the ranking include: 'Knock Knock,' the silent emergency call solution for victims of domestic violence, 'Try Galaxy Fold Experience' enabling non-Galaxy users to instantly experience Galaxy Z Fold on their phones, 'Quest for Dyslexia' which hacked the biggest game of the year to detect the signs of dyslexia in children, and 'The Sound of Violence' which re-created the Dolby Atmos Surround Sound demo in cinemas to raise awareness of domestic violence against children.

Works from Cheil Korea and Cheil Hong Kong have won around 140+ trophies at awards shows that are tabulated in the 2024 Campaign Brief Asia Creative Rankings including Cannes Lions, Spikes Asia, AdFest, and Mad Stars all of which it won Grand Prix.