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CHALLENGE
The goal was to announce Samsung's collaboration with the brand Fiorucci, from which were born the new cover cards with NFC technology, designed for the new Samsung Galaxy S24.
IDEA
Cheil Italia made a CGI video that immersed Samsung in the Fiorucci world. In a huge showcase, surrounded by lollipops, Galaxy S24 stands out. The iconic element of the new cover cards is indeed the lollipop, which brings a touch of irreverence and irony to the design of the new smartphones.Using the same concept, a spectacular 3D video billboard was also created in the centre of Milan.RESULTS
The launch generated strong digital traction across key social platforms. On YouTube, the video reached 2.4 million views, while Instagram recorded 444,000 views, reflecting high engagement within the fashion and lifestyle community. TikTok further amplified the campaign’s impact, delivering 933,500 views and confirming the project’s ability to resonate with a younger, trend-driven audience.
